Marketing

Unlock the potential to acquire, retain, and expand your client base with proven marketing techniques.

Roadmap CRM Marketing

The Roadmap ERP's Marketing module automates the pre-sales process of planning and executing the conception, pricing, promotion and distribution of your Product and satisfies the objectives of your business, thus, choose your target markets with ease; get, keep, and grow your client- base, through constantly delivering excellent customer value.

The module determines the efficiency of your marketing force through its Sales Person Tracking facility, which guides your sales personnel to register the details of their sales visits from the venue of the respective clients; and ascertains the authenticity of sales activity by verifying the registered data against the geo-location of the sales person.

Benefits

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The automation of functions like identifying prospective customers, trends, track campaigns, maintaining and tracking customer profile, etc.; gives you the potential to efficiently handle marketing activities starting from lead generation up to conversion of order.

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The sequential patterning of the modules process helps you to effortlessly register leads which were generated through multiple campaign programs; qualify/disqualify the leads; convert qualified leads into prospect; follow-up prospect; stage visit; and report follow-up/stage visit/visit details.

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The module's ability to estimate and project details of budget, expected sales count, and responses, aids you to successfully conduct different kinds of Campaign Marketing, like Trade show, Banner Ads, Conference, Webinar, Cold Calls, etc; and generate new business leads and customer base.

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The Marketing module's facility to actively monitor costs of your Marketing processes and project you with accurate real-time costing of your marketing activities, prompt you to take a vector of your expenditure at any time and proceed further based on the cost efficiency.

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Case Studies

Aluminium Die Casting

Aluminium Die Casting

A leading aluminium die casting manufacturer streamlined its entire workflow with Roadmap ERP. From raw material planning and production scheduling to quality checks and dispatch tracking, the system delivered real-time visibility, reduced wastage, and improved delivery timelines.

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EPC

Engineering, Procurement & Construction

An EPC company adopted Roadmap ERP to unify project planning, procurement, and resource management. The solution enabled accurate cost control, milestone tracking, and seamless collaboration across multiple sites—resulting in on-time project delivery and higher profitability.

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