A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 129
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 278
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 149
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 206
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 295
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Return type of CI_Session_database_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice
Filename: drivers/Session_database_driver.php
Line Number: 333
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 284
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 291
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 318
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 319
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 377
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$db is deprecated
Filename: core/Loader.php
Line Number: 390
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$session is deprecated
Filename: core/Loader.php
Line Number: 1279
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$pagination is deprecated
Filename: core/Loader.php
Line Number: 1279
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 17
Function: library
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$blog_model is deprecated
Filename: core/Loader.php
Line Number: 353
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 81
Function: model
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property Blog::$data is deprecated
Filename: controllers/blog.php
Line Number: 83
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 83
Function: _error_handler
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$pagination is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$blog_model is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
A PHP Error was encountered
Severity: 8192
Message: Creation of dynamic property CI_Loader::$data is deprecated
Filename: core/Loader.php
Line Number: 925
Backtrace:
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view
File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once
How ERP Systems Facilitates to Create Winning Sales & Marketing Strategies
Roadmap
11-Aug-2022 05:31:24
How ERP Systems Facilitates to Create Winning Sales & Marketing Strategies
The sales and marketing of Enterprise Resource Planning (ERP) software is
an entirely Business to Business (B2B) transaction. As the need for an ERP
solution differs from industry to industry and, within industry types, from
company to company, the key factor in the marketing of ERP is the preliminary
research to identify the exact segment for pitching the sales note. If this
research is skipped or floundered, all the manual and material investments in
marketing the ERP solution might just collapse to naught.
ERP products have to be sold multiple times to breakeven the enormous cost
invested in its development and to generate revenue for sustaining the
business. In this course, the sales force of any ERP company is posed with the
obligation to target many companies with disparate business process
requirements, wherein, even companies in the same industry segment might have different
needs. So, marketing an ERP product entails industry oriented business-specific
surgical segmentation of the market.
After successfully segmenting the market and identifying potential
prospects, the following 3 aspects play a crucial part in acquiring and
retaining customers:
1. The core
reason for which the client wants to implement the ERP has to be recognized
through telephonic/personal interactions with key stakeholders and through on-site
surveys.
2. Based on
the learned conclusions drawn from the preceding survey, a demonstration of the
ERP has to be presented to the client in such a way that the demo perfectly
aligns with the gap the client intends to bridge through the benefit of an ERP. If the prospect were to become a
client, the ERP design formulated for the demo will also serve as a pilot
blueprint for the Implementation and Development Teams.
3. Once a Lead is converted into an Order, the Marketing personnel's consensus on the choice of implementation team should be made imperative in order to ensure the easy synchronization of the team with the client's key stakeholders.
Though there is no single formula for the sale of ERP, the sales sequence briefed above is a simple yet time tested protocol with an appreciable success rate. The sales ploy, in addition to its success rate, is also strategized to earn customers who would eventually become long term business allies and, of course, perennial revenue generators.
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