A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_URI::$config is deprecated

Filename: core/URI.php

Line Number: 101

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Router::$uri is deprecated

Filename: core/Router.php

Line Number: 127

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$benchmark is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::open($save_path, $name) should either be compatible with SessionHandlerInterface::open(string $path, string $name): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 129

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::close() should either be compatible with SessionHandlerInterface::close(): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 278

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::read($session_id) should either be compatible with SessionHandlerInterface::read(string $id): string|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 149

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::write($session_id, $session_data) should either be compatible with SessionHandlerInterface::write(string $id, string $data): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 206

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::destroy($session_id) should either be compatible with SessionHandlerInterface::destroy(string $id): bool, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 295

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Return type of CI_Session_database_driver::gc($maxlifetime) should either be compatible with SessionHandlerInterface::gc(int $max_lifetime): int|false, or the #[\ReturnTypeWillChange] attribute should be used to temporarily suppress the notice

Filename: drivers/Session_database_driver.php

Line Number: 333

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 284

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 291

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 318

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 319

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 377

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$db is deprecated

Filename: core/Loader.php

Line Number: 390

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$session is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 15
Function: __construct

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$pagination is deprecated

Filename: core/Loader.php

Line Number: 1279

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 17
Function: library

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$blog_model is deprecated

Filename: core/Loader.php

Line Number: 353

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 81
Function: model

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Blog::$data is deprecated

Filename: controllers/blog.php

Line Number: 83

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 83
Function: _error_handler

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$utf8 is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$uri is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$exceptions is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$router is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$output is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$security is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$input is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$lang is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$load is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$db is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$session is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$pagination is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$blog_model is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$data is deprecated

Filename: core/Loader.php

Line Number: 925

Backtrace:

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\application\controllers\blog.php
Line: 85
Function: view

File: D:\INETPUB\VHOSTS\roadmapit.com\httpdocs\index.php
Line: 315
Function: require_once

How ERP Systems Facilitates to Create Winning Sales & Marketing Strategies

How ERP Systems Facilitates to Create Winning Sales & Marketing Strategies

avatar
  • Roadmap
  • 11-Aug-2022 05:31:24

How ERP Systems Facilitates to Create Winning Sales & Marketing Strategies

The sales and marketing of Enterprise Resource Planning (ERP) software is an entirely Business to Business (B2B) transaction. As the need for an ERP solution differs from industry to industry and, within industry types, from company to company, the key factor in the marketing of ERP is the preliminary research to identify the exact segment for pitching the sales note. If this research is skipped or floundered, all the manual and material investments in marketing the ERP solution might just collapse to naught.


ERP products have to be sold multiple times to breakeven the enormous cost invested in its development and to generate revenue for sustaining the business. In this course, the sales force of any ERP company is posed with the obligation to target many companies with disparate business process requirements, wherein, even companies in the same industry segment might have different needs. So, marketing an ERP product entails industry oriented business-specific surgical segmentation of the market.


After successfully segmenting the market and identifying potential prospects, the following 3 aspects play a crucial part in acquiring and retaining customers:

1.    The core reason for which the client wants to implement the ERP has to be recognized through telephonic/personal interactions with key stakeholders and through on-site surveys.

2.   Based on the learned conclusions drawn from the preceding survey, a demonstration of the ERP has to be presented to the client in such a way that the demo perfectly aligns with the gap the client intends to bridge through the benefit of an ERP.  If the prospect were to become a client, the ERP design formulated for the demo will also serve as a pilot blueprint for the Implementation and Development Teams.

      3.   Once a Lead is converted into an Order, the Marketing personnel's consensus on the choice of implementation team should be made imperative in order to ensure the easy synchronization of  the team with the client's key stakeholders.


          Though there is no single formula for the sale of ERP, the sales sequence briefed above is a simple yet time tested protocol with an appreciable success rate. The sales ploy, in addition to its success rate, is also strategized to earn customers who would eventually become long term business allies and, of course, perennial revenue generators.





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